Commercial Manager

Commercial Manager

Posted 6 years ago

Reports to: Commercial Director

Role Purpose:

  • Manages and develops the relationship for a range of customers on behalf of the business
  • Delivers the budgeted sales, profitability and brand plan for each customer
  • Develops new business from scratch
  • Is the key link between our customers and our business – the “go to” person. Works with all associated functions internally and externally to land initiatives brilliantly on time and within cost budget.


  • Capable of building excellent relationships with customers which results in a growing business
  • Manages all day to day interaction and communication with customer
  • Creates and leads a structured business plan for each by customer.
  • Works closely with Operations, Supply Chain, Brand, New Product Development and Technical functions in both businesses to ensure everything we do is high quality and within budget.
  • Consistently out performs budgeted sales within profitability guidelines for each customer
  • Has confidence and ability to develop new business from scratch
  • Is a brand ambassador at all times
  • Your customers rank you as “best in class” in our industry

Budget Responsibility:

  • Deliver budget sales plan
  • Deliver budget profit plan
  • Deliver brand strategy and initiatives
  • Deliver customer business plan requirements
  • Track performance versus plan on a weekly, monthly, quarterly and annual basis.


  • Your accounts deliver the budgeted sales plan
  • Your accounts deliver the budgeted profit plan
  • Your accounts deliver the brand strategy and specific initiatives
  • Your accounts deliver the customers’ business plan requirements
  • Your accounts support the company new product development pipeline
  • You bring in new accounts ahead of the budget plan


  • Resilience – Never gives up. Proactive focus on growing sales and controlling costs. Good knowledge of own numbers and always has a plan to meet or exceed targets without being asked.
  • Brilliant Execution – Use thinking skills to analyse, decide, prioritise and plan. Can balance short term requirements with long term objectives to achieve commercial goals.
  • Communication and Influencing Skills – Able to influence people at all levels, internal and external, through listening and adjusting communication style to meet the needs of the audience.
  • Customer Focused – Understands the customer better than anyone else in the food business. Always seeking to improve quality and service for our internal / external stakeholders.
  • Team Player – Works with colleagues to do what is best for the Company as a whole, ahead of divisional, department or personal goals.
  • Leadership – Puts the team first. Owns results of self and team. Inspires others to follow through involvement, coaching, setting direction and performance standards.

Knowledge / Skills / Qualifications:

  • Previous experience of sales roles within food industry
  • Past experience of own label would be advantageous
  • Past experience of fresh meat, frozen foods, convenience foods or food to go sectors would be advantageous
  • Ability to demonstrate past success for sector chosen (e.g. if retail.. examples of retail account management)
  • Commercially astute
  • Strong problem solver
  • Driven, resilient and responsiveness
  • Strong ability to work independently in a very fast pace environment with demanding goals
  • Passion for ethnic foods and our customers

Role Metrics:

  • Brand leader in Ethnic Foods and Halal
  • £70m business
  • Fresh Meat, In-Store Butchery, Frozen, Convenience and Food to Go categories
  • Accessible  2 days a week (either in Eye, Suffolk or London area)

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